Wednesday, July 4, 2012

Manchester Strider UK World Cup - the first of its kind?

A race is about to start!
The scene is the BMX Track at the National Cycling Centre, Manchester (June 30th, 2012) and 120 children between the ages of 2 and 5, accompanied by at least one parent, have assembled for the first event of its kind in the United Kingdom.
Hardy Productions UK were commissioned by Strider to film the event and turn the film into something short and promotional for the event, showing the kids (and parents) having fun.
Two cameras were used to record the event and in particular the highlights of the various no-pedal races, 2 year olds and 3 year olds on the flat, and 4 year olds and 5 year olds on the hills. The enthusiasm was overwhelming - nothing deterred them. And then it was discovered that the youngest of all, at 22 months, had also been competing on his bike with the 4 year olds!
Some of the winners go on to the World event in Florida later in 2012.
After the event, our task was to reduce the film from 3 hours to 4 minutes! Not an easy task.

Thanks to Strider Cup, Sway Communications and Melrose Kids for commissioning the film and their support.
Click here for the resulting film, made in association with Freezeframe Productions.
The good news is that it doesn't end here as further BMX no-pedal events are organised for the BMX Track and it is hoped that there will be more Strider UK World Cup events in the planning.

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